May 19, 2024  
2018-2019 Undergraduate Catalog (As of 12-14-18) 
    
2018-2019 Undergraduate Catalog (As of 12-14-18) [ARCHIVED CATALOG]

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MKTG 328 Retailing Management (3)

This course deals with that part of the distribution process called retailing. Topics include retail environment, location and store design, merchandise planning and control, selecting merchandise resources, pricing, sales promotion and display and customer service.
Prerequisite(s): MKTG 302 , ECON 200  and ECON 201 ; junior standing.
Course Frequency: Fall and Spring



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