HMSM 342 Healthcare Marketing (3)

This course provides an introduction to marketing fundamentals and how they relate and to challenges faced in the healthcare environment. The course will introduce students to specific pharmaceutical and medical device companies, how they operate and communicate with their various target audiences. It includes an introduction to business opportunity identification, new product development, marketing guidance, regulatory and new product launch challenges.
Prerequisite(s): HMSM 302
Course Frequency: Spring