Mar 29, 2024  
2016-2017 Undergraduate Catalog (as of 03-10-17) 
    
2016-2017 Undergraduate Catalog (as of 03-10-17) [ARCHIVED CATALOG]

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MKTG 302 Marketing Concepts (3)

This course develops an appreciation for the complexities of establishing and implementing marketing strategies. Areas of study include consumer behavior, product/service mixes, branding and packaging, channels of distribution, pricing, advertising and salesmanship.
Prerequisite(s): ECON 200 , ECON 201 ; junior standing.
Course Frequency: Fall and Spring



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