Sep 19, 2018  
2016-2017 Graduate Catalog (as of 08-31-16) 
    
2016-2017 Graduate Catalog (as of 08-31-16) [ARCHIVED CATALOG]

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MBAD 525 Marketing Management (3)

This course provides students with an understanding of the principles of marketing management, with an emphasis on analysis and marketing planning. Through readings, cases, exercises, and applications, students will not only learn the essentials of marketing but also be able to apply them in a business context.
Course Frequency: Fall



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