Mar 29, 2024  
2017-2018 Undergraduate Catalog (As of 10-03-17) 
    
2017-2018 Undergraduate Catalog (As of 10-03-17) [ARCHIVED CATALOG]

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COMM 216 Principles and Practices of Strategic Communication (3)

This course introduces the fundamental theories, concepts, and applications of strategic communication. Emphasis is placed on the creative integration of public relations, integrated marketing communication and brand communication to increase organizational effectiveness. Students will learn best practices as well as discuss contemporary issues and explore career opportunities in strategic communication.
Course Frequency: Fall and Spring



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