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    College of Charleston
   
 
  Dec 18, 2017
 
 
    
2017-2018 Undergraduate Catalog (As of 10-03-17)

Management and Marketing


Phone: 843.953.6565
Rhonda W. Mack, Chair

Phone: 843.953.8105
Carrie Blair Messal, Associate Chair

About the Department

The Department prepares students for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. The Bachelors of Science degree is offered in Business Administration, International Business and in Marketing. Concentrations are offered in Entrepreneurship, in Leadership, Change and Social Responsibility, and in Marketing. Minors are also offered in Business Administration, Entrepreneurship, Global Trade and Leadership, Change and Social Responsibility.

Bachelor of Science in Business Administration

The business administration major prepares students for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. A diverse business core and a variety of electives constitute an accredited curriculum that is based on the liberal arts and sciences foundation for which the College of Charleston is so well known.

The following concentrations are offered as a part of the Business Administration Major. Their requirements are viewable in the Programs of Study section of the catalog under the Business Administration Major.

  • Entrepreneurship
  • Finance
  • Global Logistics and Transportation
  • Hospitality and Tourism Management
  • Leadership, Change and Social Responsibility
  • Real Estate
Entrepreneurship Concentration

The Entrepreneurship concentration gives students the opportunity to study the process of business creation while honing the skills needed for success. The concentration requires 18 credit hours for business administration majors. The goal is to provide an “insider’s” understanding of the entrepreneurial process and to help you think creatively across the business spectrum. Small companies create nearly 70 percent of the new jobs in the U.S., and in South Carolina nearly 80 percent of businesses have 19 or fewer employees. This is the dynamic business environment for which the Entrepreneurship concentration is excellent preparation.

Bachelor of Science in International Business

Rene Mueller, Director, Global Business Resource Center (843.953.5394)

The international business major allows students to address the challenges of an increasingly global market environment. Blending the College’s liberal arts and sciences foundation with a strong internationalized business curriculum, the major presents many challenging and exciting options while providing an essential perspective of diversity. Furthermore, the requirement for an area studies or language minor allows students to create a course of study in international business tailored to their specific interests.

Bachelor of Science in Marketing

This program gives students an opportunity to develop an understanding of marketing which is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. The B.S. in marketing is designed for students who wish to pursue careers in marketing. The B.S. in business administration with a concentration in marketing provides a broad exposure to business topics along with an opportunity to explore a select set of marketing subjects.

Majors
Minors