HTMT 350 Hospitality & Tourism Marketing (3)

This course examines how leading hospitality and tourism enterprises apply marketing principles to create and retain customers. Special attention is given to the timing, packaging, pricing, channels of distribution, advertising and personal selling functions of destination-marketing organizations and convention and meeting facilities.
Prerequisite(s): Junior standing; HTMT 210; MKTG 302 or ARTM 370; or permission of instructor
Course Frequency: Fall and Spring