MKTG 329 Consumer Behavior (3)

The objectives of this course are to: 1) provide students with an understanding of the various theories of consumer behavior and their practical applications, 2) expose students to the basic process and underlying principles of experimentation and 3) develop an appreciation among students for the significant influence marketing has on our purchasing behavior and, more generally, the lifestyle decisions we make.
Prerequisite(s): ECON 200, ECON 201, MKTG 302; junior standing.
Course Frequency: Fall and Spring