Sep 27, 2024  
2018-2019 Undergraduate Catalog (As of 12-14-18) 
    
2018-2019 Undergraduate Catalog (As of 12-14-18) [ARCHIVED CATALOG]

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MKTG 330 Advertising (3)

The role of advertising in a free economy and its place in the media of mass communications. Areas of study will include advertising appeals, product research, selection of media, testing of advertising effectiveness and the dynamics of the advertising profession.
Prerequisite(s): MKTG 302 , ECON 200 , ECON 201 ; junior standing.
Course Frequency: Fall and Spring



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