MKTG 315 Managerial Marketing (3)

This course focuses on the integration and application of marketing knowledge. It emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Both analytical and creative thinking are emphasized.
Prerequisite(s): ECON 200, ECON 201, MKTG 302
Course Frequency: Fall and Spring