May 24, 2020  
2018-2019 Graduate Catalog (As of 12-14-18) 
    
2018-2019 Graduate Catalog (As of 12-14-18) [ARCHIVED CATALOG]

Add to Personal Catalog

MBAD 525 Marketing Management (3)

This course provides students with an understanding of the principles of marketing management, with an emphasis on analysis and marketing planning. Through readings, cases, exercises, and applications, students will not only learn the essentials of marketing but also be able to apply them in a business context.
Course Frequency: Fall



Add to Personal Catalog