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Entrepreneurial ventures begin when people recognize and act upon market opportunities. From the time of an initial business idea to the time a firm is organized, the critical processes involve the psychological characteristics and actions of individuals. This course examines those processes in detail through lectures, discussion, and cases. Prerequisite(s): Junior standing; PSYC 103 or HONS 163 or MGMT 301; PSYC 211 or DSCI 232 Course Frequency: Spring Cross-listing:PSYC 349