MKTG 326 International Marketing (3)

Marketing on an international scale with stress upon the viewpoint of the marketing manager who must recognize and cope with differences in legal, economic, spatial and cultural elements in different nations. Emphasis is placed on marketing techniques and methods of expanding participation in foreign markets.
Prerequisite(s): Junior standing, MKTG 302, ECON 200, ECON 201
Course Frequency: Fall and Spring