Dec 26, 2024  
2019-2020 Undergraduate Catalog (As of 09-27-19) 
    
2019-2020 Undergraduate Catalog (As of 09-27-19) [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

MKTG 337 Sports Marketing (3)

This course illuminates the theoretical underpinnings and practical applications of marketing strategies in sports-related marketing activities. The course is designed to allow students an opportunity to apply key marketing concepts, tools, and strategies within the context of sports; and to examine the use of sports for marketing and the use of marketing in sports.
Prerequisite(s): ECON 200 , ECON 201 , MKTG 302  
Course Frequency: Occasional



Add to Personal Catalog (opens a new window)