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Dec 26, 2024
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MKTG 337 Sports Marketing (3)This course illuminates the theoretical underpinnings and practical applications of marketing strategies in sports-related marketing activities. The course is designed to allow students an opportunity to apply key marketing concepts, tools, and strategies within the context of sports; and to examine the use of sports for marketing and the use of marketing in sports. Prerequisite(s): ECON 200 , ECON 201 , MKTG 302 Course Frequency: Occasional
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