MKTG 345 Digital and Social Media Marketing (3)

The Digital and Social Media Marketing course includes advertising, marketing, and communication strategies in the new media landscape where traditional and social media co-exist. The primary focus of this course is to understand the characteristics of social media zones, develop social media marketing strategies, and track their effectiveness.
Prerequisite(s): ECON 200, ECON 201, MKTG 302
Course Frequency: Fall and Spring