Dec 26, 2024  
2019-2020 Undergraduate Catalog (As of 09-27-19) 
    
2019-2020 Undergraduate Catalog (As of 09-27-19) [ARCHIVED CATALOG]

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MKTG 425 Strategic Marketing (3)

A course for upper-level marketing students that involves them in realistic decision-making environments. The course will include descriptions of actual marketing situations permitting further familiarization with marketing principles and methods as they are employed in various industries.
Prerequisite(s): Senior standing & MKTG 315  
Course Frequency: Fall and Spring



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