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Entrepreneurial ventures begin when people recognize and act upon market opportunities. From an initial business idea to the time that a firm is organized, most of the critical processes involve the psychological characteristics and actions of individuals. This course examines those psychological processes in detail through lectures, discussion and case studies. Prerequisite(s):MATH 104 or PSYC 211 or DSCI 232 and junior standing or permission of the instructor. Course Frequency: Occasional Cross-listing:MGMT 377