PRST 312 Creativity and Innovation in the 21st Century (3)

This course examines the key concepts, models, attitudes and practices that support creativity, innovation and both the communication and implementation of novel ideas in modern organizations. Significant expansion in competition arising from rapid globalization, production flexibility driven by new technologies, and changing consumer preferences have significantly reduced product/service life cycles. This has increased the need for individual, team and organizational creativity, innovation and rapid implementation. The increasing complexity of product/service development and delivery processes combined with the expanded participation of diverse stakeholders has made the presentation and communication of novel ideas especially important. This course examines various approaches and develops key competencies regarding the arousal of creativity, presentation of novel ideas and successful management of innovation within modern organizations.
Prerequisite(s): Declared Professional Studies Major or Permission of Dean of Professional Studies
Course Frequency: Fall