PRST 321 Fundamentals of Strategic Planning (3)

This course addresses the key concepts, models and practices of strategic planning in organizations across a variety of sectors (private, public, non-profit and specialized). Increasing complexity, change and diversity around and within organizations requires a well-developed and executed strategic planning system to produce and implement informed strategic decisions. The ability to accurately assess external conditions, the internal state of an organization, and develop both product/service strategies and a supportive organizational design that maximizes organizational success, is a key competency for managers and professional service providers in all sectors. Students will learn how to develop a strategic planning system that generates effective organizational strategy and a supportive organizational design.
Course Frequency: Fall