PRST 335 Managing Internal and External Stakeholder Relationships (3)

This course addresses the key concepts, models and practices of managing internal and external stakeholder relations across a variety of sectors (profit, public, non-profit, specialized). The increasing ability of internal and external stakeholders to raise awareness about and influence the functioning of an organization, combined with the multiple stakeholder approach to assessing organizational effectiveness, has increased the importance of managing stakeholder relations. Increasingly complex and dynamic performance conditions has highlighted the contribution of human resources to organizational effectiveness, and has advanced the function of managing internal stakeholder relations. External stakeholder access to mass communication combined with a growing emphasis on corporate social responsibility has advanced the function of managing external stakeholder relations. Students will learn how to execute the fundamental components of a stakeholder relations system, including a complaints management system that adds organizational value.
Course Frequency: Fall