PRST 391 Social Media Communication (3)

This course addresses the key concepts, models and practices of social media communications across a variety of sectors (private, public, non-profit and specialized). Rapidly expanding social media technologies are playing an increasingly central role in both individual and mass communication. Effective use of social media within the process of describing an organization and its outputs, is a key competency for managers and professional service providers in all sectors. Students will learn the key components of the social media communications process, and develop a social media communication plan.
Course Frequency: Occasional