PRST 394 Sales and Customer Service Management (3)

This course addresses the key concepts, models and practices that support the sales and customer service management process across a variety of sectors (private, public, non-profit and specialized). Rapidly evolving technology, competition, global customer access and customer expectations within the sales and customer service process has generated more complex sales and customer service management systems. Managers and employees in all sectors are increasingly required to understand and support these systems in order to promote current and future organizational success. Students will learn how to manage and support the process of establishing, developing, motivating and directing sales and customer service personnel.
Course Frequency: Fall