|
Dec 22, 2024
|
|
|
|
MKTG 302 Marketing Concepts (3)This course develops an appreciation for the complexities of establishing and implementing marketing strategies. Areas of study include consumer behavior, product/service mixes, branding and packaging, channels of distribution, pricing, advertising and salesmanship. Prerequisite(s): ECON 200 , ECON 201 ; junior standing. Course Frequency: Fall and Spring
Add to Personal Catalog (opens a new window)
|
|