ARCM 573 The Patron-Based Arts Organization (3)

Arts managers are presented with unique complexities in marketing and fundraising. By focusing on the patron, arts organizations can best engage audience members as lifelong organizational supporters. In this course, students will learn marketing and fundraising theories and strategies that lead to engaged and active audiences, and ultimately sustainable institutions. Working with nonprofit organizations, students will test and explore their own skills and interests in arts and cultural management by developing a professional portfolio of arts marketing and development products, including audience analysis research and a grant proposal. Research, discussion, and reflection are central components of the course.
Course Frequency: Spring