Nov 08, 2024  
2025-2026 Undergraduate Catalog (DRAFT) 
    
2025-2026 Undergraduate Catalog (DRAFT) [ARCHIVED CATALOG]

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MKTG 302 Marketing Concepts (3)

This course develops an appreciation for the complexities of establishing and implementing marketing strategies. Areas of study include consumer behavior, product/service mixes, branding and packaging, channels of distribution, pricing, advertising and salesmanship.
Prerequisite(s): Sophomore rank or higher, ECON 200 
Course Frequency: Fall and Spring



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