May 13, 2025  
2016-2017 Undergraduate Catalog (as of 03-10-17) 
    
2016-2017 Undergraduate Catalog (as of 03-10-17) [ARCHIVED CATALOG]

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MKTG 334 Integrated Marketing Communications (3)

The emphasis of this course is on the role of different promotional tools applied in the IMC program of an organization. The course includes IMC situation analysis, communication process analysis, objectives and budgeting, and IMC programs and strategies development and evaluation.
Course Frequency: Occasional



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