MKTG 425 Marketing Management (3)

A course for upper-level marketing students that involves them in realistic decision-making environments. The course will include descriptions of actual marketing situations permitting further familiarization with marketing principles and methods as they are employed in various industries.
Prerequisite(s): MKTG 302, MKTG 320, MKTG 329; ECON 200 and ECON 201; junior standing.
Course Frequency: Fall and Spring