MBAD 532 Channel Management Strategies in Hospitality (3)

This course outlines strategies related to setting the right prices, developing rate fences, and using multiple distribution channels to manage price more effectively. Students will focus on the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.
Prerequisite(s): MBAD 530
Course Frequency: Occasional