Dec 05, 2022  
2017-2018 Graduate Catalog (As of 08-20-17) 
    
2017-2018 Graduate Catalog (As of 08-20-17) [ARCHIVED CATALOG]

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MBAD 521 Consumer Marketing Strategy (3)

This course provides the foundations for understanding, developing, and implementing consumer marketing strategies in the modern marketplace. Through readings, cases, and applications, students will learn about consumer behavior and decision making; understand how to influence consumers through communications, product, and brand strategies; incorporate issues of diversity into marketing strategy; etc.
Prerequisite(s): MBAD 525 
Course Frequency: Occasional



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