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Student Name:_______________________ Advisor Name:_______________________ Catalog: 2021-2022 Undergraduate Catalog

Marketing, B.S.

Major Requirements

Credit Hours: 63+

In addition to completing the requirements for this major, students must also complete the degree requirements specified in the Academic Regulations section of this catalog.

Courses within this major may also satisfy general education requirements. Please consult the Liberal Arts and Sciences General Education Requirements for more information.

Required Courses

Course NameTerm TakenGrade
ACCT 203 Financial Accounting (3)

Prerequisite(s): Sophomore rank or higher

ACCT 204 Managerial Accounting (3)

Prerequisite(s): Sophomore rank or higher, ACCT 203 

BLAW 205 Legal Environment of Business (3)

Prerequisite(s): Sophomore rank or higher

DSCI 232 Business Statistics (3)

Prerequisite(s): MATH 104 or MATH 250.

DSCI 304 Production and Operations Management (3)

Prerequisite(s): Junior rank or higher, DSCI 232 

INFM 220 Management Information Systems (3)

Prerequisite(s): Sophomore rank or higher

ECON 200 Principles of Microeconomics (3)

Prerequisite(s): 3 credit hours of MATH

ECON 201 Principles of Macroeconomics (3)

Prerequisite(s): ECON 200, 3 credit hours of MATH

FINC 303 Business Finance (3)

Prerequisite(s): Junior rank or higher, ACCT 203, ACCT 204, ECON 200, ECON 201, MATH 104(or MATH 250). DSCI 232 is suggested.

 

MATH 104 Elementary Statistics (3)

Prerequisite(s): Placement or any 100-level MATH course.

OR

MATH 250 Statistical Methods I (3)

Prerequisite(s): Placement or MATH 116 with a C- or better or MATH 111 or MATH 120

 

 

MATH 116 Calculus for Business and Social Sciences (3)

Prerequisite(s): Placement or MATH 110 or MATH 111 

OR

MATH 120 Introductory Calculus (4)

Prerequisite(s): Placement or C- or better in MATH 111 

 

MGMT 301 Management & Organizational Behavior (3)

Prerequisite(s): Sophomore rank or higher

MKTG 302 Marketing Concepts (3)

Prerequisite(s): Sophomore rank or higher, ECON 200

MKTG 315 Managerial Marketing (3)

Prerequisite(s): ECON 200, ECON 201, MKTG 302 

MKTG 320 Marketing Research (3)

Prerequisite(s): Junior rank or higher, DSCI 232, ECON 200, ECON 201, MATH 104, and MKTG 302

MKTG 329 Consumer Behavior (3)

Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302

MKTG 425 Strategic Marketing (3)

Prerequisite(s): Senior standing and MKTG 315 

Notes:

  • Honors students can take the alternative course of HONS 203  in lieu of ACCT 203.
  • Honors students can take the alternative course of HONS 204 in lieu of ACCT 204.
  • Honors students can take the alternative course of HONS 210 in lieu of BLAW 205.
  • Honors students can take the alternative course of HONS 214 in lieu of DSCI 232.
  • Honors students can take the alternative course of HONS 200 in lieu of ECON 200.
  • Honors students can take the alternative course of HONS 211 in lieu of ECON 201.
  • Honors students can take the alternative course of HONS 115 in lieu of MATH 120.
  • Honors students can take the alternative course of HONS 217 in lieu of MATH 250.

Complete 12 additional credit hours of coursework from the following

Any 300 or 400-level marketing courses

Course NameTerm TakenGrade
INTB 309 International Business Study Abroad (3)

Prerequisite(s): Permission of the instructor

MKTG 309 Marketing Study Abroad (3)

Prerequisite(s): Permission of the instructor

MKTG 326 International Marketing (3)

Prerequisite(s): Junior rank or higher

MKTG 328 Retailing Management (3)

Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302

MKTG 330 Advertising (3)

Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302

MKTG 334 Integrated Marketing Communications (3)
MKTG 337 Sports Marketing (3)

Prerequisite(s): ECON 200, ECON 201, MKTG 302 

MKTG 345 Digital and Social Media Marketing (3)

Prerequisite(s): ECON 200, ECON 201, MKTG 302

MKTG 348 Brand Management (3)

Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302

MKTG 355 Marketing and Society (3)
MKTG 360 Special Topics in Marketing (1-3)

Prerequisite(s): Junior rank or higher, other prerequisites depending on topic

MKTG 399 Tutorial (3)

Prerequisite(s): Permission of the tutor and the chair, junior rank or higher

MKTG 420 Independent Study (1-3)

Prerequisite(s): Written agreement with instructor and chair, junior rank or higher

MKTG 344 Marketing Internship (3)

Prerequisite(s): Junior rank or higher, completed 6 credit hours of MKTG coursework, or permission of instructor.

MKTG 499A Bachelor’s Essay (3)

Prerequisite(s): Permission of the instructor and Department/Program approval prior to registration. Individual departments or programs may prescribe particular requirements for eligibility for the bachelor’s essay, particular procedures for the approval of proposals, and/or particular guidelines for the projects themselves. Senior rank.

MKTG 499B Bachelor’s Essay (3)

Prerequisite(s): MKTG 499A

Notes:

  • The School of Business strongly encourages students to complete the following courses by the end of their sophomore year: ACCT 203, ACCT 204; DSCI 232; ECON 200, ECON 201; MATH 104 or MATH 250 and MATH 116 or MATH 120. These courses are pre-requisites for many upper level junior and senior business and economics courses.
  • The business and accounting programs offered by the School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB).
  • Students are not permitted to double major in Marketing and Business Administration.

Coursework Meeting Major Requirements Excluded from the Major GPA Calculation

The following courses are excluded: HONS 115, HONS 217, MATH 104, MATH 105, MATH 120, MATH 250 

Notes: This worksheet is not intended to replace face-to-face advising.





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