Marketing Minor

Course Name	Term Taken	Grade
Program Planner Student Name:_______________________ Advisor Name:_______________________ Catalog: 2021-2022 Undergraduate Catalog
Marketing Minor
Minor Requirements Credit Hours: 18 In addition to completing the requirements for this minor, students must also complete the minor requirements specified in the Academic Regulations section of this catalog.
Required (9 credit hours)
ECON 200 Principles of Microeconomics (3) Prerequisite(s): 3 credit hours of MATH
ECON 201 Principles of Macroeconomics (3) Prerequisite(s): ECON 200, 3 credit hours of MATH
MKTG 302 Marketing Concepts (3) Prerequisite(s): Sophomore rank or higher, ECON 200
Notes: Honors students can take the alternative course of HONS 200 in lieu of ECON 200. Honors students can take the alternative course of HONS 211 in lieu of ECON 201.
Complete one marketing core course from the following (3 credit hours):
Course Name	Term Taken	Grade
MKTG 320 Marketing Research (3) Prerequisite(s): Junior rank or higher, DSCI 232, ECON 200, ECON 201, MATH 104, and MKTG 302
MKTG 326 International Marketing (3) Prerequisite(s): Junior rank or higher
MKTG 329 Consumer Behavior (3) Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302
Complete 6 additional credit hours from the following: Any 300 or 400-level marketing courses with a maximum of 3 credit hours from MKTG 420 or MKTG 344
Course Name	Term Taken	Grade
INTB 309 International Business Study Abroad (3) Prerequisite(s): Permission of the instructor
MKTG 309 Marketing Study Abroad (3) Prerequisite(s): Permission of the instructor
MKTG 315 Managerial Marketing (3) Prerequisite(s): ECON 200, ECON 201, MKTG 302
MKTG 320 Marketing Research (3) Prerequisite(s): Junior rank or higher, DSCI 232, ECON 200, ECON 201, MATH 104, and MKTG 302
MKTG 326 International Marketing (3) Prerequisite(s): Junior rank or higher
MKTG 328 Retailing Management (3) Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302
MKTG 329 Consumer Behavior (3) Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302
MKTG 330 Advertising (3) Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302
MKTG 331 Public Relations (3) Prerequisite(s): Junior rank or higher
MKTG 334 Integrated Marketing Communications (3)
MKTG 337 Sports Marketing (3) Prerequisite(s): ECON 200, ECON 201, MKTG 302
MKTG 345 Digital and Social Media Marketing (3) Prerequisite(s): ECON 200, ECON 201, MKTG 302
MKTG 348 Brand Management (3) Prerequisite(s): Junior rank or higher, ECON 200, ECON 201, MKTG 302
MKTG 355 Marketing and Society (3)
MKTG 360 Special Topics in Marketing (1-3) Prerequisite(s): Junior rank or higher, other prerequisites depending on topic
MKTG 399 Tutorial (3) Prerequisite(s): Permission of the tutor and the chair, junior rank or higher
MKTG 420 Independent Study (1-3) Prerequisite(s): Written agreement with instructor and chair, junior rank or higher
MKTG 425 Strategic Marketing (3) Prerequisite(s): Senior standing and MKTG 315
MKTG 344 Marketing Internship (3) Prerequisite(s): Junior rank or higher, completed 6 credit hours of MKTG coursework, or permission of instructor.
MKTG 499A Bachelor’s Essay (3) Prerequisite(s): Permission of the instructor and Department/Program approval prior to registration. Individual departments or programs may prescribe particular requirements for eligibility for the bachelor’s essay, particular procedures for the approval of proposals, and/or particular guidelines for the projects themselves. Senior rank.
MKTG 499B Bachelor’s Essay (3) Prerequisite(s): MKTG 499A
Note: Students are not permitted to major in Business Administration and minor in Marketing.
Notes: This worksheet is not intended to replace face-to-face advising.

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Program Planner

Minor Requirements

Required (9 credit hours)

Notes:

Complete one marketing core course from the following (3 credit hours):

Complete 6 additional credit hours from the following:

Note: