Program Planner

Student Name:_______________________ Advisor Name:_______________________ Catalog: 2022-2023 Undergraduate Catalog

Marketing, B.S.

Major Requirements

Credit Hours: 63+

In addition to completing the requirements for this major, students must also complete the degree requirements specified in the Academic Regulations section of this catalog.

Courses within this major may also satisfy general education requirements. Please consult the Liberal Arts and Sciences General Education Requirements for more information.

Required Courses

Course Name

Term Taken

Grade

ACCT 203 Financial Accounting (3)

Prerequisite(s): Sophomore rank or higher

ACCT 204 Managerial Accounting (3)

Prerequisite(s): Sophomore rank or higher, ACCT 203

BLAW 205 Legal Environment of Business (3)

Prerequisite(s): Sophomore rank or higher

DSCI 232 Business Statistics (3)

Prerequisite(s): MATH 104 or MATH 250.

DSCI 304 Production and Operations Management (3)

Prerequisite(s): Junior rank or higher, DSCI 232

INFM 220 Management Information Systems (3)

Prerequisite(s): Sophomore rank or higher

ECON 200 Principles of Microeconomics (3)

Prerequisite(s): 3 credit hours of MATH

ECON 201 Principles of Macroeconomics (3)

Prerequisite(s): ECON 200, 3 credit hours of MATH

FINC 303 Business Finance (3)

Prerequisite(s): Junior rank or higher, ACCT 203, ACCT 204, ECON 200, ECON 201, MATH 104(or MATH 250). DSCI 232 is suggested.

MATH 104 Elementary Statistics (3)

Prerequisite(s): Placement or any 100-level MATH course.

MATH 250 Statistical Methods I (3)

Prerequisite(s): Placement or MATH 116 with a C- or better or MATH 111 or MATH 120

MATH 116 Calculus for Business and Social Sciences (3)

Prerequisite(s): Placement or MATH 110 or MATH 111

MATH 120 Introductory Calculus (4)

Prerequisite(s): Placement or C- or better in MATH 111

MGMT 301 Management & Organizational Behavior (3)

Prerequisite(s): Sophomore rank or higher

MKTG 302 Marketing Concepts (3)

Prerequisite(s): Sophomore rank or higher, ECON 200

MKTG 315 Marketing Management (3)

Prerequisite(s): Junior rank or higher, ECON 200, MKTG 302

MKTG 320 Marketing Research and Consumer Insights (3)

Prerequisite(s): Junior rank or higher; DSCI 232; ECON 200; MATH 104 (or MATH 250); MKTG 302

MKTG 329 Consumer Behavior (3)

Prerequisite(s): ECON 200, MKTG 302

MKTG 425 Strategic Marketing (3)

Prerequisite(s): Senior standing and MKTG 315

Notes:

Honors students can take the alternative course of HONS 203 in lieu of ACCT 203.
Honors students can take the alternative course of HONS 204 in lieu of ACCT 204.
Honors students can take the alternative course of HONS 210 in lieu of BLAW 205.
Honors students can take the alternative course of HONS 214 in lieu of DSCI 232.
Honors students can take the alternative course of HONS 200 in lieu of ECON 200.
Honors students can take the alternative course of HONS 211 in lieu of ECON 201.
Honors students can take the alternative course of HONS 115 in lieu of MATH 120.
Honors students can take the alternative course of HONS 217 in lieu of MATH 250.

Elective Requirement

Complete 12 additional credit hours of coursework from any 300-level or higher marketing courses.

Notes:

The School of Business strongly encourages students to complete the following courses by the end of their sophomore year: ACCT 203, ACCT 204; DSCI 232; ECON 200, ECON 201; MATH 104 or MATH 250 and MATH 116 or MATH 120. These courses are pre-requisites for many upper level junior and senior business and economics courses.
The business and accounting programs offered by the School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB).
Students are not permitted to double major in Marketing and Business Administration.

Coursework Meeting Major Requirements Excluded from the Major GPA Calculation

The following courses are excluded: HONS 115, HONS 217, MATH 104, MATH 105, MATH 120, MATH 250

Notes: This worksheet is not intended to replace face-to-face advising.

Course Name		Term Taken	Grade
Program Planner Student Name:_______________________ Advisor Name:_______________________ Catalog: 2022-2023 Undergraduate Catalog
Marketing, B.S.
Major Requirements Credit Hours: 63+ In addition to completing the requirements for this major, students must also complete the degree requirements specified in the Academic Regulations section of this catalog. Courses within this major may also satisfy general education requirements. Please consult the Liberal Arts and Sciences General Education Requirements for more information.
Required Courses
ACCT 203 Financial Accounting (3) Prerequisite(s): Sophomore rank or higher
ACCT 204 Managerial Accounting (3) Prerequisite(s): Sophomore rank or higher, ACCT 203
BLAW 205 Legal Environment of Business (3) Prerequisite(s): Sophomore rank or higher
DSCI 232 Business Statistics (3) Prerequisite(s): MATH 104 or MATH 250.
DSCI 304 Production and Operations Management (3) Prerequisite(s): Junior rank or higher, DSCI 232
INFM 220 Management Information Systems (3) Prerequisite(s): Sophomore rank or higher
ECON 200 Principles of Microeconomics (3) Prerequisite(s): 3 credit hours of MATH
ECON 201 Principles of Macroeconomics (3) Prerequisite(s): ECON 200, 3 credit hours of MATH
FINC 303 Business Finance (3) Prerequisite(s): Junior rank or higher, ACCT 203, ACCT 204, ECON 200, ECON 201, MATH 104(or MATH 250). DSCI 232 is suggested.

MATH 104 Elementary Statistics (3) Prerequisite(s): Placement or any 100-level MATH course.
OR
MATH 250 Statistical Methods I (3) Prerequisite(s): Placement or MATH 116 with a C- or better or MATH 111 or MATH 120

MATH 116 Calculus for Business and Social Sciences (3) Prerequisite(s): Placement or MATH 110 or MATH 111
OR
MATH 120 Introductory Calculus (4) Prerequisite(s): Placement or C- or better in MATH 111

MGMT 301 Management & Organizational Behavior (3) Prerequisite(s): Sophomore rank or higher
MKTG 302 Marketing Concepts (3) Prerequisite(s): Sophomore rank or higher, ECON 200
MKTG 315 Marketing Management (3) Prerequisite(s): Junior rank or higher, ECON 200, MKTG 302
MKTG 320 Marketing Research and Consumer Insights (3) Prerequisite(s): Junior rank or higher; DSCI 232; ECON 200; MATH 104 (or MATH 250); MKTG 302
MKTG 329 Consumer Behavior (3) Prerequisite(s): ECON 200, MKTG 302
MKTG 425 Strategic Marketing (3) Prerequisite(s): Senior standing and MKTG 315
Notes: Honors students can take the alternative course of HONS 203 in lieu of ACCT 203. Honors students can take the alternative course of HONS 204 in lieu of ACCT 204. Honors students can take the alternative course of HONS 210 in lieu of BLAW 205. Honors students can take the alternative course of HONS 214 in lieu of DSCI 232. Honors students can take the alternative course of HONS 200 in lieu of ECON 200. Honors students can take the alternative course of HONS 211 in lieu of ECON 201. Honors students can take the alternative course of HONS 115 in lieu of MATH 120. Honors students can take the alternative course of HONS 217 in lieu of MATH 250.
Elective Requirement Complete 12 additional credit hours of coursework from any 300-level or higher marketing courses.
Notes: The School of Business strongly encourages students to complete the following courses by the end of their sophomore year: ACCT 203, ACCT 204; DSCI 232; ECON 200, ECON 201; MATH 104 or MATH 250 and MATH 116 or MATH 120. These courses are pre-requisites for many upper level junior and senior business and economics courses. The business and accounting programs offered by the School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB). Students are not permitted to double major in Marketing and Business Administration.
Coursework Meeting Major Requirements Excluded from the Major GPA Calculation The following courses are excluded: HONS 115, HONS 217, MATH 104, MATH 105, MATH 120, MATH 250
Notes: This worksheet is not intended to replace face-to-face advising.