Management and Marketing

Phone: 843.953.8105
Henry Yu Xie, Chair

Phone: 843.953.8121
David Wyman, Associate Chair

About the Department

The Department prepares students for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. The Bachelors of Science degree is offered in Business Administration, International Business, Marketing and in Marketing. Concentrations are offered in Entrepreneurship and in Leadership for Sustainability. Minors are also offered in Business Administration, Entrepreneurship, Leadership for Sustainability, Management, and Marketing.

Bachelor of Science in Business Administration

The business administration major prepares students for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. A diverse business core and a variety of electives constitute an accredited curriculum that is based on the liberal arts and sciences foundation for which the College of Charleston is so well known.

Bachelor of Science in International Business

James Malm, Director, Global Business Resource Center (843.953.5192)

The international business major allows students to address the challenges of an increasingly global market environment. Blending the College’s liberal arts and sciences foundation with a strong internationalized business curriculum, the major presents many challenging and exciting options while providing an essential perspective of diversity. Furthermore, the requirement for an area studies or language minor allows students to create a course of study in international business tailored to their specific interests.

Bachelor of Science in Management

The B.S. in Management allows students to develop keen understanding of how to manage people and other resources to achieve organizational objectives in a way that is efficient and sustainable. Our students become fluent in the four functions of management: planning, organization, leading, and controlling. Our students especially learn the importance of managing organizational assets to efficiently and effectively achieve goals. These assets include people, machinery, raw goods and materials, technology, financial capital, customers, and employees.

Bachelor of Science in Marketing

This program gives students an opportunity to develop an understanding of marketing which is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. The B.S. in Marketing is designed for students who wish to pursue careers in marketing. The B.S. in business administration with a concentration in marketing provides a broad exposure to business topics along with an opportunity to explore a select set of marketing subjects.