Marketing Minor

Required (9 credit hours)

• ECON 200 Principles of Microeconomics (3)
• ECON 201 Principles of Macroeconomics (3)
• MKTG 302 Marketing Concepts (3)

Complete one marketing core course from the following (3 credit hours):

• MKTG 320 Marketing Research (3)
• MKTG 326 International Marketing (3)
• MKTG 329 Consumer Behavior (3)

Complete 6 additional credit hours from the following:

Any 300 or 400-level marketing courses with a maximum of 3 credit hours from MKTG 420  or MKTG 444  

• MKTG 309 Marketing Study Abroad (3)
• MKTG 315 Managerial Marketing (3)
• MKTG 320 Marketing Research (3) *
• MKTG 326 International Marketing (3) *
• MKTG 328 Retailing Management (3)
• MKTG 329 Consumer Behavior (3) *
• MKTG 330 Advertising (3)
• MKTG 331 Public Relations (3)
• MKTG 334 Integrated Marketing Communications (3)
• MKTG 337 Sports Marketing (3)
• MKTG 345 Digital and Social Media Marketing (3)
• MKTG 348 Brand Management (3)
• MKTG 355 Marketing and Society (3)
• MKTG 360 Special Topics in Marketing (1-3)
• MKTG 399 Tutorial (3)
• MKTG 420 Independent Study (1-3)
• MKTG 425 Strategic Marketing (3)
• MKTG 444 Marketing Internship (3)
• MKTG 499 Bachelor’s Essay (6)