Marketing Minor

Minor Requirements

Credit Hours: 18

In addition to completing the requirements for this minor, students must also complete the minor requirements specified in the Academic Regulations  section of this catalog.

Required (9 credit hours)

• ECON 200 Principles of Microeconomics (3)
• ECON 201 Principles of Macroeconomics (3)
• MKTG 302 Marketing Concepts (3)

Complete one marketing core course from the following (3 credit hours):

• MKTG 320 Marketing Research (3)
• MKTG 326 International Marketing (3)
• MKTG 329 Consumer Behavior (3)

Complete 6 additional credit hours from the following:

Any 300 or 400-level marketing courses with a maximum of 3 credit hours from MKTG 420  or MKTG 344  

• INTB 309 International Business Study Abroad (3)
• MKTG 309 Marketing Study Abroad (3)
• MKTG 315 Managerial Marketing (3)
• MKTG 320 Marketing Research (3)
• MKTG 326 International Marketing (3)
• MKTG 328 Retailing Management (3)
• MKTG 329 Consumer Behavior (3)
• MKTG 330 Advertising (3)
• MKTG 331 Public Relations (3)
• MKTG 334 Integrated Marketing Communications (3)
• MKTG 337 Sports Marketing (3)
• MKTG 345 Digital and Social Media Marketing (3)
• MKTG 348 Brand Management (3)
• MKTG 355 Marketing and Society (3)
• MKTG 360 Special Topics in Marketing (1-3)
• MKTG 399 Tutorial (3)
• MKTG 420 Independent Study (1-3)
• MKTG 425 Strategic Marketing (3)
• MKTG 344 Marketing Internship (3)
• MKTG 499A Bachelor’s Essay (3)
• MKTG 499B Bachelor’s Essay (3)

Note:

Students are not permitted to major in Business Administration and minor in Marketing.