May 02, 2024  
2016-2017 Undergraduate Catalog (as of 03-10-17) 
    
2016-2017 Undergraduate Catalog (as of 03-10-17) [ARCHIVED CATALOG]

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MKTG 337 Sports Marketing (3)

This course illuminates the theoretical underpinnings and practical applications of marketing strategies in sports-related marketing activities. The course is designed to allow students an opportunity to apply key marketing concepts, tools, and strategies within the context of sports; and to examine the use of sports for marketing and the use of marketing in sports.
Prerequisite(s): ECON 200 , ECON 201 , MKTG 302  
Course Frequency: Occasional



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