Apr 20, 2018  
2017-2018 Undergraduate Catalog (As of 10-03-17) 
    
2017-2018 Undergraduate Catalog (As of 10-03-17)
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MKTG 302 Marketing Concepts (3)

This course develops an appreciation for the complexities of establishing and implementing marketing strategies. Areas of study include consumer behavior, product/service mixes, branding and packaging, channels of distribution, pricing, advertising and salesmanship.
Prerequisite(s): ECON 200 , ECON 201 ; junior standing.
Course Frequency: Fall and Spring



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