Nov 23, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

MKTG 302 Marketing Concepts (3)

This course develops an appreciation for the complexities of establishing and implementing marketing strategies. Areas of study include consumer behavior, product/service mixes, branding and packaging, channels of distribution, pricing, advertising and salesmanship.
Prerequisite(s): Sophomore rank or higher, ECON 200 
Course Frequency: Fall and Spring



Add to Personal Catalog (opens a new window)