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FREN 380 Marketing, Strategies & Communication in the French Workplace (3)
Students study commercial communication and business strategies. They analyze consumer psychology, mentality and behaviors, and explore sustainable marketing practices in a French professional environment. Students design projects around the full cycle of a product from inception to recycling and manage a promotional plan within a French frame of reference. Prerequisite(s):FREN 313 and FREN 314 or permission of the chair Course Frequency: Fall