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Sep 07, 2024
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MKTG 345 Digital Marketing Fundamentals (3)The Digital Marketing Fundamentals course includes advertising, marketing, and communication strategies in the digital media landscape. The primary focus of this course is to understand the characteristics of digital media, develop digital marketing strategies, and track their effectiveness. Prerequisite(s): ECON 200 , ECON 201 , MKTG 302 Course Frequency: Fall and Spring
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