Sep 07, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 345 Digital Marketing Fundamentals (3)

The Digital Marketing Fundamentals course includes advertising, marketing, and communication strategies in the digital media landscape. The primary focus of this course is to understand the characteristics of digital media, develop digital marketing strategies, and track their effectiveness.
Prerequisite(s): ECON 200 , ECON 201 MKTG 302  
Course Frequency: Fall and Spring



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