Management and Marketing

Phone: 843.953.8105
Carrie Blair Messal, Chair

About the Department

The Department prepares students for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. The Bachelors of Science degree is offered in Business Administration, International Business, Marketing and in Marketing. Concentrations are offered in Entrepreneurship and in Leadership for Sustainability. Minors are also offered in Business Administration, Entrepreneurship, Leadership for Sustainability, Management, and Marketing.

Bachelor of Science in Business Administration

The business administration major prepares students for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. A diverse business core and a variety of electives constitute an accredited curriculum that is based on the liberal arts and sciences foundation for which the College of Charleston is so well known.

The following concentrations are offered as a part of the Business Administration Major. Their requirements are viewable in the Programs of Study section of the catalog under the Business Administration Major.

• Entrepreneurship
• Finance
• Global Logistics and Transportation
• Hospitality and Tourism Management
• Leadership for Sustainability
• Real Estate

Bachelor of Science in International Business

Rene Mueller, Director, Global Business Resource Center (843.953.5394)

The international business major allows students to address the challenges of an increasingly global market environment. Blending the College’s liberal arts and sciences foundation with a strong internationalized business curriculum, the major presents many challenging and exciting options while providing an essential perspective of diversity. Furthermore, the requirement for an area studies or language minor allows students to create a course of study in international business tailored to their specific interests.

Bachelor of Science in Management

The Management major allows students to develop keen understanding of how to manage people and other resources to achieve organizational objectives in a way that is efficient and sustainable. Our students become fluent in the four functions of management: planning, organization, leading, and controlling. Our students especially learn the importance of managing organizational assets to efficiently and effectively achieve goals. These assets include people, machinery, raw goods and materials, technology, financial capital, customers, and employees.

Bachelor of Science in Marketing

This program gives students an opportunity to develop an understanding of marketing which is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. The B.S. in marketing is designed for students who wish to pursue careers in marketing. The B.S. in business administration with a concentration in marketing provides a broad exposure to business topics along with an opportunity to explore a select set of marketing subjects.

Majors

• Business Administration, B.S.  
• Business Administration, Entrepreneurship Concentration, B.S.  
• Business Administration, Finance Concentration, B.S.  
• Business Administration, Global Logistics and Transportation Concentration, B.S.  
• Business Administration, Hospitality and Tourism Management Concentration, B.S.  
• Business Administration, Leadership for Sustainability Concentration, B.S.   
• Business Administration, Real Estate Concentration, B.S.  
• International Business, B.S.  
• Management, B.S.  
• Marketing, B.S. ​ 

Minors

• Business Administration Minor  
• Business Applications of Weather and Climate Minor  
• Entrepreneurship Minor   
• Leadership for Sustainability Minor  
• Management Minor  
• Marketing Minor