Marketing, B.S.

Major Requirements

Credit Hours: 63+

In addition to completing the requirements for this major, students must also complete the degree requirements specified in the Academic Regulations  section of this catalog.

Courses within this major may also satisfy general education requirements. Please consult the Liberal Arts and Sciences General Education Requirements  for more information.

Required Courses

• ACCT 203 Financial Accounting (3)
• ACCT 204 Managerial Accounting (3)
• BLAW 205 Legal Environment of Business (3)
• DSCI 232 Business Statistics (3)
• DSCI 304 Production and Operations Management (3)
• INFM 220 Management Information Systems (3)
• ECON 200 Principles of Microeconomics (3)
• ECON 201 Principles of Macroeconomics (3)
• FINC 303 Business Finance (3)

•  

• MATH 104 Elementary Statistics (3)

• OR

• MATH 250 Statistical Methods I (3)

•  

• MATH 116 Calculus for Business and Social Sciences (3)

• OR

• MATH 120 Introductory Calculus (4)

•  

• MGMT 301 Management & Organizational Behavior (3)
• MKTG 302 Marketing Concepts (3)
• MKTG 315 Managerial Marketing (3)
• MKTG 320 Marketing Research (3)
• MKTG 329 Consumer Behavior (3)
• MKTG 425 Strategic Marketing (3)

Complete 12 additional credit hours of coursework from the following

Any 300 or 400-level marketing courses

• INTB 309 International Business Study Abroad (3)
• MKTG 309 Marketing Study Abroad (3)
• MKTG 326 International Marketing (3)
• MKTG 328 Retailing Management (3)
• MKTG 330 Advertising (3)
• MKTG 334 Integrated Marketing Communications (3)
• MKTG 337 Sports Marketing (3)
• MKTG 345 Digital and Social Media Marketing (3)
• MKTG 348 Brand Management (3)
• MKTG 355 Marketing and Society (3)
• MKTG 360 Special Topics in Marketing (1-3)
• MKTG 399 Tutorial (3)
• MKTG 420 Independent Study (1-3)
• MKTG 344 Marketing Internship (3)
• MKTG 499A Bachelor’s Essay (3)
• MKTG 499B Bachelor’s Essay (3)

Notes:

• The School of Business strongly encourages students to complete the following courses by the end of their sophomore year: ACCT 203 , ACCT 204 ; DSCI 232 ; ECON 200 , ECON 201 ; MATH 104  or MATH 250  and MATH 116  or MATH 120 . These courses are pre-requisites for many upper level junior and senior business and economics courses.
• The business and accounting programs offered by the School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB).
• Students are not permitted to double major in Marketing and Business Administration.

Coursework Meeting Major Requirements Excluded from the Major GPA Calculation

The following courses are excluded: HONS 115 , HONS 217 , MATH 104 , MATH 105,  MATH 120 , MATH 250