Marketing Minor

Minor Requirements

Credit Hours: 21+

In addition to completing the requirements for this minor, students must also complete the minor requirements specified in the Academic Regulations  section of this catalog.

Required (6 credit hours)

• ECON 200 Principles of Microeconomics (3)
• MKTG 302 Marketing Concepts (3)

Complete two marketing core courses from the following (6 credit hours):

• MKTG 315 Marketing Management (3)
• MKTG 320 Marketing Research and Consumer Insights (3)
• MKTG 326 International Marketing (3)
• MKTG 329 Consumer Behavior (3)

Elective Requirement

Complete 9 additional credit hours from any 300 or 400-level marketing course with a maximum of 3 credit hours fromMKTG 344   or MKTG 420  

Note:

Students are not permitted to major in Business Administration and minor in Marketing.