DBAD 912 Foundations & Frontiers in Marketing (3)

This seminar will provide an introduction to a range of substantive topics in marketing, which may include marketing strategy, consumer behavior, integrated marketing communication, macromarketing/marketing & society, market research, branding, sales, services/retailing, consumer culture theory, and digital/social media marketing. The seminar aims to provide students with a comprehensive understanding of the marketing discipline and to prepare them for conducting independent research. 
Course Frequency: Summer
Repeatable: No